DIGITAL MARKETING
Introduction :
Digital marketing is the marketing of a products or services using digital technology , mainly on the internet but als including mobile phone , advertisement , any digital medium.
As digital platforms are increasing day by day and as people using digital devices indtead of visiting physical shoaps , digital marketing campaigns are becoming more prevelent and efficient.
why we'll choose digital marketing for growth of our business ?
Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible.
conversion rate is higher
The business which are using digital platforms as mode of marketing are able to calculate the conversion rate this identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product.
SEO , Social media marketing , email marketing which have a high conversion rates as they are able to generate quick and effective communication channels with the consumers.
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